Ford is to release 13 new electric models as part of a £3.7bn investment in electric transport over the next three years. Models include hybrid versions of the Mustang sports car, F-150 pickup truck and Transit van.
The company also plans to release a fully electric SUV with a range of 300 miles and an autonomous car designed for taxi and ride sharing services.
It says electric power will make its trucks more capable, give its sports cars better performance and allow its commercial vehicles to be more productive – all while becoming more economical.
On the way next year is a new Focus Electric, which features all-new DC fast-charge capability delivering an 80% charge in around 30 minutes and projected 100-mile range – an estimated two hours faster than today’s Focus Electric.
Ford says it is ‘answering increasing global trends calling for cleaner, more efficient vehicles’. It is also aims to set itself apart in the marketplace by focusing on the customer experience and not just the vehicle itself.
‘The challenge going forward isn’t who provides the most technology in a vehicle but who best organises that technology in a way that most excites and delights people,’ said Raj Nair, executive vice-president, Product Development.
Ford is also piloting wireless charging that makes refilling an EV battery as easy as pulling into a special parking space and waiting for it to power up.