Jersey Kayak Adventures (JKA) won the Jersey Electricity Environmental Award at last night's Enterprise Awards ceremony at Fort Regent.
Jersey Kayak Adventures (JKA) won the Jersey Electricity Environmental Award at last night's Enterprise Awards ceremony, hosted by BBC journalist and presenter Kate Silverton, at Fort Regent.
Director Derek Hairon and his five-strong team were described as 'absolute ambassadors for the environment' by judge and last year's winner Tom Crowley of La Mare Wine Estate.
In presenting the award for the fourth year, Jersey Electricity CEO Chris Ambler said: 'This is a small business that punches well above its weight in promoting environmental awareness - not just to locals, but to international visitors as well.
'With their expert knowledge and total passion for our island environment, Derek and his team engender enthusiasm and interest in the natural world. They make it fun, interesting and a memorable experience for clients. I am delighted to recognise those efforts with this award.'
The award further reinforces JKA's 'Eco Tourism' credentials and sustainable business plan which were endorsed last year when it became only the fourth Jersey company to be awarded the UK's Green Tourism Gold Standard, having been assessed against criteria, including energy efficiency, waste management, supply chain screening and environmental activities.
Derek said: 'Our objective is to raise awareness of the unique beauty of the natural environment around Jersey, to protect it and educate others how to protect it. To receive this on top of our Gold Standard is marvellous.'
Operating in Jersey's RAMSAR Sites and Seabird Protection Zones, Derek and his team motivate clients to follow environmental best practice during and after their trips. Key staff are Wild Life Safe (WiSe) trained guides and engage with local and environmental protection agencies gathering data on marine life.